Clio Awards

In just about every biography of C.W. McCall, a mention is made of the 1970s television commercials in which the character first appeared, and the fact that several of the commercials won Clio Awards. The Clio Awards are the advertising industry’s equivalent of an Emmy® (for television productions) or an Academy Award® (for motion pictures).

Clio Award
‘Coffee & Rolls :60’, ‘Nice Buns :60’, ‘Bread City :60’
Year : 1974
Award : Best
Entry Type : Television/Cinema
Category : Overall Campaign
Advertiser/Product/Service : Old Home Bread, Buns and Rolls
Title : ‘Coffee & Rolls :60’, ‘Nice Buns :60’, ‘Bread City :60’
Advertising Agency : Bozell & Jacobs, Omaha
Agency Producer(s) : William Fries
Art Director(s) : William Fries
Client Supervisor(s) : William H. Metz
Composer(s) : Robert Jenkins
Copywriter(s) : William Fries
Director(s) : Bert Rodriguez
Editor(s) : John Davis
Performer/Voice : Jim Finlayson, Jeanne Capps, William Fries
Producer(s) : Bert Rodriguez
Production Company : Visual Presentations, Dallas
Scenic Designer(s) : Jack Marty
Account Supervisor : Lawrence Stern
‘Bread Bash :60’
Year : 1976
Award : Best
Entry Type : Television/Cinema
Category : Packaged Foods
Advertiser/Product/Service : Old Home Bread
Title : ‘Bread Bash :60’
Advertising Agency : Bozell & Jacobs, Omaha
Agency Producer(s) : William D. Fries
Art Director(s) : William D. Fries
Composer(s) : Bob Jenkins, Louis F. Davis
Copywriter(s) : William D. Fries
Director(s) : Bert Rodriguez
Editor(s) : John Davis
Performer/Voice : Jim Finlayson, Jean Capps, Dorothy Forester, William Fries
Producer(s) : Bert Rodriguez
Production Company : Image House, Dallas
Account Supervisor : H. Don Carlos