The Legend-News

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Thursday, 1999 February 11 : Volume 2, Number 4
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In This Issue: something more informative than the Song of the Week.

Roots

In just about every biography of C.W. McCall, mention is made of the 1970s television commercials in which the character first appeared, and the fact that several of the commercials won Clio Awards.

Well, I finally got motivated and cruised over to the Clio Awards site. Ripped right outta their database, here’s the info that they’ve got on those commercials:

Year: 1976
Award: Best
Entry Type: Television/Cinema
Category: Packaged Foods
Advertiser/Product/Service: Old Home Bread
Title: 'Bread Bash :60'
Advertising Agency: Bozell Jacobs, Omaha
Agency Producer(s): William D. Fries
Art Director(s): William D. Fries
Composer(s): Bob Jenkins, Louis F. Davis
Copywriter(s): William D. Fries
Director(s): Bert Rodriguez
Editor(s): John Davis
Performer/Voice: Jim Finlayson, Jean Capps, Dorothy Forester, William Fries
Producer(s): Bert Rodriguez
Production Company: Image House, Dallas
Account Supervisor: H. Don Carlos
Year: 1974
Award: Best
Entry Type: Television/Cinema
Category: Overall Campaign
Advertiser/Product/Service: Old Home Bread, Buns and Rolls
Title: 'Coffee & Rolls :60 Nice Buns :60 Bread City :60'
Advertising Agency: Bozell & Jacobs, Omaha
Agency Producer(s): William Fries
Art Director(s): William Fries
Client Supervisor(s): William H. Metz
Composer(s): Robert Jenkins
Copywriter(s): William Fries
Director(s): Bert Rodriguez
Editor(s): John Davis
Performer/Voice: Jim Finlayson, Jeanne Capps, William Fries
Producer(s): Bert Rodriguez
Production Company: Visual Presentations, Dallas
Scenic Designer(s): Jack Marty
Account Supervisor: Lawrence Stern

You’ll note the credit of composer Louis F. “Chip” Davis in the 1976 award. Now all I’ve got to do is pin down the characters for each performer. Of course, if I could actually get video tapes of these ads…

Old Home is a brand of Metz Baking, who have a completely useless web site. (Geek humor: they appear to be using Microsoft Internet Information Server 4.0, with a page created in Microsoft FrontPage 2.0, so the lameness figures.) [2010 February 27: Metz Baking no longer has its own website; In 1999, Metz was purchased by EarthGrains, who seem to be interested in promoting only their brand, and not Old Home. — Future Ed.]

From the Home of Them Q-alla Bears

Found in somewhere the Job Stuff/Acid Test section of the Australian News Network. Dated 9 September 1997, it's an interview with Richard Grimes, editor of Cool Site of the Day:

[2010 February 27: the article that I referenced no longer exists. — Future Ed.]

If your job was a song, what would it be?
A rap version of the ’70s song “Convoy” by C.W. McCall (I think).

Truck Rock

More truckin’ music to be had: Rig Rock Deluxe.

And now, our feature presentation:

Old Home Filler-Up An’ Keep On A-Truckin’ Café

(William Fries / Louis F. Davis)
From the album Wolf Creek Pass.